中文簡介

《營銷管理雜志》是一份雙盲同行評議的國際學(xué)術(shù)期刊，出版有關(guān)當(dāng)代營銷實(shí)踐的科學(xué)研究論文。這本雜志專注于市場研究的主題，從它的哲學(xué)、概念、理論到它的方法、技術(shù)和應(yīng)用。該雜志主要面向面向技術(shù)的研究分析師、教育工作者和統(tǒng)計(jì)學(xué)家。《營銷管理雜志》積極鼓勵(lì)全球營銷領(lǐng)域的學(xué)者做出貢獻(xiàn)。它歡迎來自市場營銷范圍廣泛的研究傳統(tǒng)的新穎和突破性的貢獻(xiàn)，特別是鼓勵(lì)概念發(fā)展和研究方法方面的創(chuàng)新思想。該雜志是完全開放的，它為數(shù)以百萬計(jì)的國際讀者和學(xué)術(shù)界人士打開了大門，使他們能夠隨時(shí)了解經(jīng)濟(jì)和發(fā)展研究領(lǐng)域的最新研究成果。

投稿網(wǎng)址：https://www.tandfonline.com/toc/rjmm20/current

英文簡介

Journal of Marketing Management is a double blind peer reviewed international academic journal that publishes scientific research papers on the contemporary practices of marketing. The journal concentrates on the subject of marketing research, from its philosophy, concepts, and theories to its methods, techniques, and applications. The journal is published mainly for technically oriented research analysts, educators, and statisticians.Journal of Marketing Management actively encourages global contributions from scholars across the broad domain of marketing. It welcomes novel and ground-breaking contributions from a wide range of research traditions within marketing, particularly encouraging innovative ideas in conceptual developments and research methodologies. The journal is completely open access which has opened the doors for the millions of international readers and academicians to keep in touch with the latest research findings in the field of economics and development studies.